Corporations invest heavily in designing logos that communicate their mission and create instant recognition. Think about the images that surround us every day: Apple’s apple, Nike’s swoosh, McDonald’s golden arches, Disney’s signature. The most successful logos are the ones that make an immediate connection between the viewer and the story behind the brand.

One such enduring image is the Morton Salt Umbrella Girl. Introduced in 1914, she has remained a familiar household symbol for more than a century—not bad for a girl who has managed to stay about eight years old all this time! Consistently ranked among the most iconic logos in branding and design history, she works because she tells a simple story at a glance: Morton Salt pours freely even when the weather is damp. The slogan “When it rains, it pours” doesn’t even need to be printed; the picture says it all. Though the design has gone through updates over the decades, its essential message has never changed.

You might say that Morton’s Umbrella Girl remains the “salt of the earth.” That’s not a bad compliment, especially if you’ve already looked ahead to this Sunday’s Gospel. Jesus tells his followers that they are the salt of the earth and the light of the world. I’m not sure whether our Morton spokesperson is helping or hindering the light with that umbrella, but she has certainly brightened many a company’s stock portfolio!

This Sunday, we turn our attention to a symbol far older and infinitely more meaningful than any corporate logo: the cross of Christ. Join us for worship as we hear God’s Word and remember who we are: salt of the earth, light of the world, and bearers of God’s grace in all seasons.

We worship this Sunday, February 8, at 9:30 AM.

Blessings,
Pastor Marc